The new venture will have us releasing all original comics with companion vinyl records that serve as “soundtracks” to each story in the comic books. Waxwork Comics is launching in early 2017 and we cannot wait. Do you see other areas where Waxwork can expand the brand? Sounds like your business is expanding into comics. The label continues to grow and as dedicated owner-operators, it can be difficult giving up some of the day-to-day aspects of running the business. We wore many hats such as licensing, art directing, project managing, shipping and receiving, and customer service. Kevin Bergeron and Suzy Soto, co-owners of Waxwork Records. The first two years of Waxwork had myself and Suzy operating all aspects of the business. Our gross sales have increased on an average of 46% each year which, for us, has made managing growth our biggest challenge. We will keep pushing boundaries in the creative arena with records that no one has seen before.īiggest challenge/s as a small business owner? You have to look at the big picture and what will benefit your brand in the long term. Not products that are easy cash grabs and guaranteed to make money. That’s why we think it’s important to create products that we actually love and think are cool. The blood filled records were the equivalent of getting some very good press. We made many new fans and customers that, to this day, buy everything that we release.
The item was so cool and innovative that it literally grabbed the attention of thousands people. We actually lost money on creating and selling those records because of the expense to make them, however, we think it was well worth it. We worked with a talented inventor in Brooklyn named Curtis Godino to do this. Yes, we created, for the very first time, a liquid filled vinyl record that didn’t leak or evaporate. We also offered customers the option of choosing what color ways they wanted as opposed to the randomly-inserted method that was prevalent at the time. For example “Zombie Flesh” or “Re-Animator Re-Agent Green”. I believe we were the first label to start naming our vinyl color variants. We learned quickly that innovation was critical, and that we had to develop ways of doing things differently. When we started the company in 2013, we were constantly being compared to Mondo and Death Waltz.
Was it worth it? Will you continue to push the envelope? Waxwork created a "blood-filled" variant for Friday the 13th. Just like other forms of art, many people that listen to vinyl tend to collect and display their LP’s. In a way, when you buy a record, you’re buying a piece of artwork. Records really are the most fun and interactive way of enjoying recorded music. It’s important to grab some of those things to own, cherish, and share forever. We live in a time where everything is moving at the speed of light. We think people that purchase music want something they can own. The artwork is big and bold, the vinyl is colorful and heavy, it even feels and smells good. The physical aspect to records, especially our releases, is important to customers and fans. Usually, the act of listening to a vinyl record requires you to actually listen to the music as opposed to just hearing it in the room as background noise. We think people love vinyl because it’s a very intimate way of enjoying recorded music. Why do people love vinyl? How do you explain the renewed interest in the format?
#Waxwork records howling driver#
Our recent releases of Taxi Driver and The Warriors also sold very well. It wasn’t surprising because we’ve learned that fans of horror love colorful, detailed illustrations which is exactly what artist Gary Pullin created for our Creepshow soundtrack LP. The second pressing sold out fairly quickly. After the first pressing sold out, we received a ton of requests for a re-press. Our best-selling title to date is Creepshow. It’s important for us to have our product available to as many fans and customers as possible.īest selling title to date? Does it surprise you? Customers can also find Waxwork Records at major online retailers like Amazon, as well as traditional brick and mortar record shops. Getting our products into happy customer hands is a priority. Is Waxwork easy to find at most major online retailers? What about traditional retail stores?Ī lot of towns don’t have record shops that are quickly or conveniently accessible, so pushing sales via our official website is crucial. It helps drive sales and it’s a really fun way of releasing a product. If one of our soundtrack albums correlate to a holiday, we will schedule the release date accordingly. Last Christmas, we put the soundtracks to Krampus and Black Christmas on sale.
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